Say it isn’t so. Thanks to a shortage of workers, Domino’s Pizza will tip customers $3 if they order online and choose carryout. The credit can be used on a future online carryout order.
Domino’s is hoping the promotion will help alleviate stress on its workers right before the Super Bowl, scheduled for Feb. 13, which is one of the company’s biggest pizza sales days. The pizza giant, which has stores in more than 83 countries and 5,701 cities globally, also made the deal an online exclusive, meaning fewer workers are needed to answer the phones.
The labor shortage continues to plague businesses worldwide, along with inflation (the cost of goods), and supply chain issues. Domino’s CEO Richard Allison recently said, “In 2022, we expect to deal with unprecedented increases in food prices,” explaining that the costs of its ingredients are increasing 8% to 10% compared to last year. And although pizza sales have exploded during the pandemic, Domino’s same-store sales fell for the first time since 2011. Its next earnings announcement is on March 1.
Despite a historic number of job openings, many workers who have quit in the past two years have not looked for a new gig. Millions of people have left the labor force altogether – to take care of family, retire early, live on savings, or otherwise reassess their lives thank to COVID. The challenge now is how to get them back.
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