Internal Comms Can Be a Game Changer – If You Have the Right Partner
You may not have heard of Qlik yet, a leader in advanced data analytics software for large companies, but its resume is impressive. Many FORTUNE 500 companies use Qlik’s products to mine for insights to improve their business, but Qlik also was recognized by Fast Company as a Top 10 Most Innovative Company in Social Good.
As a firm that understands Corporate Responsibility well, it also understands the responsibility to communicate openly, honestly, and timely with its more than 2,000 global employees. But as we all know, acing internal communications is not easy because it can be difficult to measure its effectiveness and show the ROI of educating, aligning, and inspiring employees.
Enter Proze, a potent content management and communications platform. From targeting content, to empowering teams to create rich visual emails with embedded videos, podcasts, polls, and surveys, to deep analytics, Proze is a game changer.
Qlik’s Internal Communications team pulls detailed reports from Proze, which enables them to expand on a measurable, data-driven communications strategy, and leverage metrics to help improve their communications strategies, approach, and content.
Additionally, Qlik can track the type of content employees engage with and are most interested in, and can generate more of it in the future. Analysts size the Employee Experience Platforms (EXP) category at $300 billion in annual spend. “Successful organizations understand the importance of investing in this area,” says Lisa Carraway, Senior Director, Internal Communications at Qlik. “This is an opportunity to deliver greater value with smart analytics that help us align with business goals, while energizing and engaging teams.
The timing for Qlik’s partnership with Proze could not be better as we look ahead to the future of work. Many questions remain for organizations, including how to keep employees engaged and maintain their company culture. Qlik is answering these questions, with surveys, ‘test your knowledge’ campaigns on company products and strategy, as well as DE&I forums to ensure a workplace where everyone can thrive.”
Qlik has taken its metrics even further by incorporating the Proze reports into its own Qlik Sense ® data analytics app to allow for a more visual and in-depth look at what story the data tells. The combination of the Proze data in the Qlik app has been particularly valuable in business reviews with leaders. With this new insight, Internal
Communications – as well as the company – are set up for success.
Jill, What Can I Do? Proze has been a game changer for Qlik and my company. The engaging, interactive, and visually-appealing newsletter I distribute every week? Proze. Investing in an inspiring, engaging internal communications platform will take the function – and your employees – to the next level. Don’t wait another moment… discover Proze today.