Make Your Future the Cause of the Present

I read a fascinating opinion piece this week, written by CB Bhattacharya, director of the Center for Sustainable Business at the European School of Management and Technology in Berlin. He explains how leading companies are successfully boosting engagement through sustainability, which give employees a sense of larger purpose.
As we all know, employee engagement, is at an all-time low of 30%. Contrast this with the company Unilever. They have a workforce of 170,000+ that has an employee engagement score of 80%. How do they do it?
For one, Unilever implemented a sustainable business model that puts environmental and societal considerations front and center, along with growth and profits. This model taps into the higher sense of purpose that humans have, which many employees (especially Millennials) yearn for.
So how do you make sustainability a part of your company’s DNA? Here are some of Bhattacharya’s ideas, which engage employees in the company’s sustainability mission, thereby boosting engagement.
- Co-create sustainable practices with employees. Marks & Spencer has clothes-recycling boxes in its stores that provide income for the nonprofit Oxfam. The boxes were an employee’s idea. Once employees see the positive impact and economic returns on social and environmental investments, the ideas start to flow.
- Encourage healthy competition among employees. Connected to Care, an initiative launched by BASF, enables employees to submit ideas for corporate volunteer projects. In 2015, 500 project ideas were received and employees voted for their favorite projects. The top 150 ideas were funded.
- Make sustainability visible inside and outside the company. Develop indicators to track the progress of your sustainability agenda, which is shared via scorecards, dashboards and webcasts with employees. Also, celebrate success when goals are reached or awards won.
Every person wants his or her work life to have a higher purpose beyond making money. Engaging in a sustainable business model drives both positive change in the communities where we live and work, and employee engagement. A win-win.